Triton’s Mike Agovino – Internet Radio listening should account for 10% of all Radio listening by 2015

Read more by Paul Maloney at Kurt Hanson's Radio and Internet Newsletter

Also in this article, Agovino claims that today’s radio audience represents between $650-$900 million to the Internet Radio industry (between pre-roll audio/video ads, instream audio ads, and display ads with typical CPMs).  

In response to Arbitron’s desire to measure all Radio uniformly, Agovino suggests that Internet Radio has it’s own measurement system because he feels that the traditional budgets that will be tapped to pay for Internet radio are shrinking.  

As stated in an earlier post, this will be very interesting.


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