I read the article ‘Is advertising on YouTube worth it?’ by Abhinn Shreshtha at exchange4media.com and started thinking about the value of YouTube advertising. I found this page of advertiser success stories on YouTube and found it really interesting.
YouTube is Digital video. It’s Mobile video as well. Using it locally to get results can work, but companies have to stay focused on how to deliver their message in order to get local results.
There is a fantastic article today on wsj.online about Felix Kjellberg, the guy in Norway that posts videos of himself commenting while he plays video games online and does other silly things. He is totally real, says whatever he wants, jokes constantly and has 30 million subscribers. He’s making $4 million per year, per the article. Pretty amazing. Read the great article here. Check out Pewdewpie on YouTube.
This one made us collectively pause. Recycling bins (trash cans) are logging data from wi-fi users in London for the purpose of targeting ads to shoppers in that same area. When people walk by, they are giving up data to the trash can, which is logging all sorts of information and sending back a targeted advertisement. In the video, the author says that people can opt out of having their data collected, but they have to know about it first.
Like so many, they are crossing the personal privacy line.
What a great ad campaign, and an example of the brilliant marriage of comedy and advertising. Many of us here at NPN found ourselves laughing outloud as we replayed this one over and over while we talked and joked about it, “kinda like they do on TMZ” as one staffer put it. Check out the Sonic Drive-in YouTube channel.
The reason comedy is so effective is that it stirs an interest inside of us that nothing else can. “That’s so Kansas City” is so awesome.
Posted recently, and with only 23 views so far, it appears that this was created purely to earn ad income. It will be interesting to see how many views it ends up receiving. The keywords make it pretty clear, they are looking for the cat video loving market. We’ll see.
Long story short, Google now has a music product (called Music Beta) to have a player in the Internet Radio/Online music game and they are now in the movie-rental business, just like Google-owned Youtube, which launched into the movie-rental business not long ago.