Watching social media phenomenon is one of our favorite things to do as we discuss which videos to showcase each week. This character Psy from Korea is something else. He impressed Ryan Seacrest so much that Ryan got him into the iHeartRadio Music Festival in Las Vegas this week. Last week he did the “Gangnam Style” dance on Ellen with Britney. We think his video has received 190 million+ views so far.
The video is brilliantly produced by Paul the Web Guy at 103.5 KTU The Beat of New York and shows his hilarious take on the dance craze. Paul’s garnered 440,000 views so far, but that number should increase dramatically soon. It’s a great viral video.
This doesn’t surprise me much. There is a massive industry built around Arbitron’s audience measurement and changing that is daunting for all traditional Radio operators.
From what I understand, there is a similar situation going on between Nielsen, Broadcast television and Cable. Cable operators, like Pure-Play Internet radio stations, want equal audience measurement, but Nielsen’s bond to Broadcast television looks an awful like Arbitron’s bond with Radio.