Over the years, I’ve considered keeping comedy out of my website header so I would appear more serious. Then a brilliant comedy in advertising video like this one comes along and I can’t believe I even considered it. Comedy in advertising is awesome. Smiling and selling go together like peaches and cream and are a smart solution for marketers in many cases. In our socially connected world where mobile video messages are becoming more and more valuable, comedy advertising videos work because they draw us in and everyone likes a good laugh right? I searched YouTube for a video on the Omnicom/Twitter deal yesterday – but this funny video pulled me in and I ended up checking out the product they asked me to. It’s smart integration.
In the video by Tripp and Tyler on Youtube, they made me laugh and then suggested I check out lifesize.com which provides HD video conferencing solutions and looks like a good product, although I don’t know much about them…yet.
Great comedy with smart integration. Love it.