Tag Archives: terrestrial radio

Plans for Standard Measurement of Terrestrial, Web and Mobile Radio stations appear to be on hold per R.A.I.N


Click above to read the article by Michael Schmitt at Kurt Hanson's Radio and Internet Newsletter

This doesn’t surprise me much.  There is a massive industry built around Arbitron’s audience measurement and changing that is daunting for all traditional Radio operators.  

From what I understand, there is a similar situation going on between Nielsen, Broadcast television and Cable.  Cable operators, like Pure-Play Internet radio stations, want equal audience measurement, but Nielsen’s bond to Broadcast television looks an awful like Arbitron’s bond with Radio.

I wonder how it will work out.