Some people seem to think that Digital music pureplays like MOG, Spotify and Pandora are the future of Radio and music consumption, but they are wrong. Today’s article from radioinsights.com gives very good reasons why.
Traditional, terrestrial radio has been weathering the storm of gloomy forecasts about it’s future, but continues to show strength. As the Radio industry continue’s to expand in the Digital space with apps like iHeartradio and Radio.com, we are seeing that listeners and advertisers are using their favorite stations through multiple distribution platforms and enjoying it.
For advertisers, the strength lies in the combination of real radio, streaming and campaign activation on radio station websites and social media. Listeners just like being able to have more access to their favorite stations. It appears that only a small percentage of early adopters have jumped into the world of Digital Radio, but they mistakenly think that everyone is like them and going to embrace Digital offerings.
It’s one of those cases where so much attention has been showered onto Digital Radio and Digital pureplays that people took a good long look and figured out that, as great as they are, they just aren’t that big of a deal.
Read the article for more and check radioinsights.com regularly for, well, great Radio insights.
What a week for Radio. The can of worms, in this case the debate on Radio audience measurement, has been decisively opened by both sides. The subject has been looming in the background for a couple years now. Internet Radio has done a good job of maneuvering. They have been stirring the pot by reporting huge numbers through Edison Research and politely requesting to be measured just like all other radio stations but now that the subject has been lured out into the open, the game will change. Internet Radio’s tactic has been to do a little teasing and name calling and get big Radio mad enough to make definitive statements saying that Arbitron’s current methodology doesn’t work for Internet Radio and that Internet Radio’s actual server performance reports are questionable. Internet radio should be celebrating like crazy as they’ve accomplished their short term mission. Now the real fun begins as everyone weighs in on the subject. Internet Radio is pie-eyed when looking at Radio’s annual revenue. We’ll just have to see what the true value of the questions that stem from the debate will be in the long run.
In related news, an anonymous, unidentifiable source at a top Internet Radio operation overheard someone in management murmur “It’s Moet time” when the release went out.