Tag Archives: osika

Chris Osika from Cisco discusses Advanced Advertising

Chirs Osika from the Internet Business Solutions Group at Cisco describes Advanced Advertising marketing solutions and the personal privacy viloation ramifications they can create. It’s a great video because it briefly describes the regulatory and perception issues of Advanced Advertising. 

Research shows that tailored ads are much more effective than ads designed for all consumers.  Time will tell whether Advanced Advertising can ever really deliver the results that traditional broadcast has deliveredin the past.