Tag Archives: media

Arbitron’s Policy Brief – Social Media Dos & Don’ts for Radio | March 2013

Click above to read Arbitron's policy brief on social media and radio
Click above to read Arbitron’s policy brief on social media and Radio

It is very smart of Arbitron to address social media’s impact on radio ratings clearly, as they have in the policy brief linked above.  It’s beneficial for all broadcasters and web publishers to understand Arbitron’s view on ratings distortion and the importance of social media’s ability to engage and influence an audience.  It’s comforting to know that Arbitron is monitoring websites and radio station social media pages to insure that companies aren’t using social media to boost their terrestrial radio audience delivery by engaging with respondents.  

Of course, this point becomes a bit murky because internet radio providers aren’t really addressed and are harder to regulate at this point.  These companies are hustling for an online listening session, just everyone else.

When  a true multi-platform audience measurement delivery system is in place for media and entertainment providers to track total audience delivery, the best practices will probably be updated again.

Bravo Arbitron! 

Dana Tyson, Morning Show Host at Sunny99.1 FM Houston, Tours the Clear Channel Media + Entertainment Houston Offices and Invites Listeners to Apply for Jobs in the Advertising Sales Department

Dana Tyson is one of Houston’s most popular and long running Radio personalities.  In this video, she tours the Clear Channel media + Entertainment Houston offices and invites listeners to apply for an exciting position in the Sunny Sales Department.

Being an Advertising Salesperson at CCM+E Houston is exciting, rewarding and fun and  a great way to earn a living.  As a Salesperson, you will help companies grow their business by consulting them on how to use Radio and radio Station website advertising to get results.

If you are interested, send Dana and email.  She’ll help you out!

Great Article from Radio Insights – Interest in Radio is Growing With Media Buyers

Click above to read the article by Richard Harker and Glenda Shrader Bos at radioinsights.com.com

Interest in Radio continues to grow among media buyers and this article highlights an important point.  You rarely are hearing about Radio’s growing popularity as an ad medium.  The reason, in part, is the media’s fascination with new technology, the Internet, mobile apps and social media.  All of these are new, and it gives the illusion that Radio is an older medium. 

What they tend to overlook is that Radio continues to be the most exciting of all media.  Radio is proactive, but also reactive.  Ironically, you could say that radio is proactively reactive.  Radio is a medium that is plugged into the pulse of the audience it serves and can quickly and excitingly discuss what’s happening everyday, while also creating memorable events and promotions that become a part of peoples’ lives.

Whether it be a drive-time feature, concert event or a giveaway, Radio gives audiences what they want and that creates opportunities for marketers.

It’s nice to see that the Media buying community knows that Radio’s ability to deliver reach, frequency and excitement to ad campaigns is important to their advertisers.  Media buyers are increasingly seeing the value in peeling portions of their TV budgets and putting it in the hands of high reach radio groups like CCM+E.  Beyond the obivous increased efficiency, Radio adds excitement because it’s an exciting and vibrant medium, even though you probably won’t read much about it amongst the flurry of “new” technologies and new media hype.

10 Little Known Social Media Tools You Should be Using Now – from Entrepreneur.com via Linked in

Click above to read the article at Entrepreneur.com

It’s hard to keep up with social media tools because there are so many and they update frequently.  That’s one reason myself and all the staff here at NPN are so fond of Top Ten lists, like the one created by Entrepreneur.com we’re discussing today.  I found the helpful and enlightening list in an Entrepreneur.com article through Linkedin.  

My favorite tool so far is HootSuite for iPad.  Actually, it reads HootSuite for Twitter in the itunes app store and it’s awesome.   Check it out.

Facebook – new ad opportunities are pushing social media advertising forward

As Facebook grows, so does their ability to offer ad opportunities.  There is no doubt that all of the data they have access to makes marketers salivate, but the impact on traditional media is still yet to be seen. 

Apparently, one of the new ad opportunities is an expandable ad unit attached to a friends endorsement.  That’s pretty incredible.  Facebook clearly understands that a freind’s endorsement multiplies the value of the ad they intend to serve. It’s brilliant if it works properly. 

One thing is for sure, Facebook will continue creating the way online advertising works while cutting into the traditional advertising pie…if they can get it right.