Tag Archives: film

Cinema Stunt by Carlsberg Beer caught on film in Brussels

The marketing pro’s at Calrsberg Beer filmed this at a movie theater in Brussels.  They packed the 150 seat theater with 148 biker types, leaving only 2 seats available in the very middle.  They then filmed the young couples that went in to claim the past seats and captured their various reactions.

In the end, the brave-hearted were rewarded with a cold Carlsberg.  

It’s a smart promotion and good example of comedy in advertising.