The marketing pro’s at Calrsberg Beer filmed this at a movie theater in Brussels. They packed the 150 seat theater with 148 biker types, leaving only 2 seats available in the very middle. They then filmed the young couples that went in to claim the past seats and captured their various reactions.
In the end, the brave-hearted were rewarded with a cold Carlsberg.
It’s a smart promotion and good example of comedy in advertising.