Tag Archives: + entertainment

Arbitron’s Policy Brief – Social Media Dos & Don’ts for Radio | March 2013

Click above to read Arbitron's policy brief on social media and radio
Click above to read Arbitron’s policy brief on social media and Radio

It is very smart of Arbitron to address social media’s impact on radio ratings clearly, as they have in the policy brief linked above.  It’s beneficial for all broadcasters and web publishers to understand Arbitron’s view on ratings distortion and the importance of social media’s ability to engage and influence an audience.  It’s comforting to know that Arbitron is monitoring websites and radio station social media pages to insure that companies aren’t using social media to boost their terrestrial radio audience delivery by engaging with respondents.  

Of course, this point becomes a bit murky because internet radio providers aren’t really addressed and are harder to regulate at this point.  These companies are hustling for an online listening session, just everyone else.

When  a true multi-platform audience measurement delivery system is in place for media and entertainment providers to track total audience delivery, the best practices will probably be updated again.

Bravo Arbitron! 

Dana Tyson, Morning Show Host at Sunny99.1 FM Houston, Tours the Clear Channel Media + Entertainment Houston Offices and Invites Listeners to Apply for Jobs in the Advertising Sales Department

Dana Tyson is one of Houston’s most popular and long running Radio personalities.  In this video, she tours the Clear Channel media + Entertainment Houston offices and invites listeners to apply for an exciting position in the Sunny Sales Department.

Being an Advertising Salesperson at CCM+E Houston is exciting, rewarding and fun and  a great way to earn a living.  As a Salesperson, you will help companies grow their business by consulting them on how to use Radio and radio Station website advertising to get results.

If you are interested, send Dana and email.  She’ll help you out!