It’s no secret that mobile radio listening is growing in Houston and worldwide, but the rapid adoption is surprising even to those who’ve been in Radio for years. The video above shows the number of mobile listeners and the number of desktop listeners for Clear Channel Media + Entertainment’s 6 Houston radio stations when listened to via iHeartRadio.com or the iHeartRadio app.
There are nearly 3 times as many people tuning in from a mobile device than are from desktop computers. It’s crazy because a couple years ago, mobile listening wasn’t eve an option…now it’s dwarfing desktop listening.
In comparison to terrestrial radio stations…a weekly cume of 186,000 (CCM+E Houston’s number of weekly mobile listeners) would rank around 24th or 25th on a Houston-Galveston 6+ ranker.
And that number grows everyday….