Tag Archives: CCM+E

Mobile Radio Listening is Growing Like Crazy in Houston – A look at CCM+E Houston’s number of weekly mobile listeners

It’s no secret that mobile radio listening is growing in Houston and worldwide, but the rapid adoption is surprising even to those who’ve been in Radio for years.  The video above shows the number of mobile listeners and the number of desktop listeners for Clear Channel Media + Entertainment’s 6 Houston radio stations when listened to via iHeartRadio.com or the iHeartRadio app.

There are nearly 3 times as many people tuning in from a mobile device than are from desktop computers.  It’s crazy because a couple years ago, mobile listening wasn’t eve an option…now it’s dwarfing desktop listening.  

In comparison to terrestrial radio stations…a weekly cume of 186,000 (CCM+E Houston’s number of weekly mobile listeners) would rank around 24th or 25th on a Houston-Galveston 6+ ranker.

And that number grows everyday….

Advertise Your Houston Area Business to Digital Radio Listeners on the 94.5 The Buzz Channel on iHeartRadio – Efficiently and Effectively

CCM+E has 6 radio stations in Houston on iHeartRadio and our advertising programs are reasonably priced and getting results for our advertisers.  Invite your customers in to see you while they are enjoying their favorite radio stations online or on a mobile device.  iHeartRadio rocks.

Great Article from Radio Insights – Interest in Radio is Growing With Media Buyers

Click above to read the article by Richard Harker and Glenda Shrader Bos at radioinsights.com.com

Interest in Radio continues to grow among media buyers and this article highlights an important point.  You rarely are hearing about Radio’s growing popularity as an ad medium.  The reason, in part, is the media’s fascination with new technology, the Internet, mobile apps and social media.  All of these are new, and it gives the illusion that Radio is an older medium. 

What they tend to overlook is that Radio continues to be the most exciting of all media.  Radio is proactive, but also reactive.  Ironically, you could say that radio is proactively reactive.  Radio is a medium that is plugged into the pulse of the audience it serves and can quickly and excitingly discuss what’s happening everyday, while also creating memorable events and promotions that become a part of peoples’ lives.

Whether it be a drive-time feature, concert event or a giveaway, Radio gives audiences what they want and that creates opportunities for marketers.

It’s nice to see that the Media buying community knows that Radio’s ability to deliver reach, frequency and excitement to ad campaigns is important to their advertisers.  Media buyers are increasingly seeing the value in peeling portions of their TV budgets and putting it in the hands of high reach radio groups like CCM+E.  Beyond the obivous increased efficiency, Radio adds excitement because it’s an exciting and vibrant medium, even though you probably won’t read much about it amongst the flurry of “new” technologies and new media hype.