Tag Archives: advertising

Companies are underspending in Internet and Mobile advertising – Great video from Bloomberg Business.

This video is very explanatory.   It shows how important Internet and Mobile are to consumers, but still woefully underspent on by advertisers.  The times they are a changin’.

If you’re a Houston advertiser,  call me at 281-898-3823.   I will help you understand these complicated mediums and weave them into your marketing mix so you’ll get better results.

YouTube Advertising

I read the article ‘Is advertising on YouTube worth it?’ by Abhinn Shreshtha at exchange4media.com and started thinking about the value of YouTube advertising.   I found this page of advertiser success stories on YouTube and found it really interesting.

YouTube is Digital video.  It’s Mobile video as well.  Using it locally to get results can work, but companies have to stay focused on how to deliver their message in order to get local results.

Check out all of the YouTube success stories here.

 

Twitter’s Mobile App Promotion Video and Domination Strategy: Video from the Twitterads channel

Twitter is making every attempt to compete with Google and Facebook in the high-potential mobile market.  This brief ad from Twitterads on YouTube describes how they can help promote your mobile app.  Good stuff.

Also the article “Twitter’s Strategy to Dominate Mobile Advertising” by Marie Alonso at smallbiztrends.com is a great because it discusses the mobile market and Twitter’s evolving strategy to be a major player.

“You’re Doing Twitter Wrong” – A funny comedy advertising video by Tripp and Tyler on YouTube for Lifesize.com

Over the years, I’ve considered keeping comedy out of my website header so I would appear more serious.  Then a brilliant comedy in advertising video like this one comes along and I can’t believe I even considered it.  Comedy in advertising is awesome.  Smiling and selling go together like peaches and cream and are a smart solution for marketers in many cases.  In our socially connected world where mobile video messages are becoming more and more valuable, comedy advertising videos work because they draw us in and everyone likes a good laugh right?    I searched YouTube for a video on the Omnicom/Twitter deal yesterday – but this funny video pulled me in and I ended up checking out the product they asked me to.    It’s smart integration.

In the video by  Tripp and Tyler on Youtube, they made me laugh and then suggested I check out lifesize.com which provides HD video conferencing solutions and looks like a good product, although I don’t know much about them…yet.

Great comedy with smart integration.  Love it.

Mobile Radio Listening is Growing Like Crazy in Houston – A look at CCM+E Houston’s number of weekly mobile listeners

It’s no secret that mobile radio listening is growing in Houston and worldwide, but the rapid adoption is surprising even to those who’ve been in Radio for years.  The video above shows the number of mobile listeners and the number of desktop listeners for Clear Channel Media + Entertainment’s 6 Houston radio stations when listened to via iHeartRadio.com or the iHeartRadio app.

There are nearly 3 times as many people tuning in from a mobile device than are from desktop computers.  It’s crazy because a couple years ago, mobile listening wasn’t eve an option…now it’s dwarfing desktop listening.  

In comparison to terrestrial radio stations…a weekly cume of 186,000 (CCM+E Houston’s number of weekly mobile listeners) would rank around 24th or 25th on a Houston-Galveston 6+ ranker.

And that number grows everyday….

Chris Osika from Cisco discusses Advanced Advertising

Chirs Osika from the Internet Business Solutions Group at Cisco describes Advanced Advertising marketing solutions and the personal privacy viloation ramifications they can create. It’s a great video because it briefly describes the regulatory and perception issues of Advanced Advertising. 

Research shows that tailored ads are much more effective than ads designed for all consumers.  Time will tell whether Advanced Advertising can ever really deliver the results that traditional broadcast has deliveredin the past.