Supercuts has a smart content marketing campaign going on right now. “Rock The Cut” is the name of the new promotion. The cathcy slogan line is that Supercuts is all about the cuts that rock”. It’s very clever. I saw them on a radio station website. I clicked through to supercuts.com and found hundredes of new artists, some of which sound great.
The website gives tons of mens grooming tips, along with offers to register to win prizes along with other male targeted features including a video of DJ Ken Loi. The nav bar at the top has all the location and operations info a customer would need.
It’s all wrapped in the veil of music and men’s entertainment, and the graphic in the upper right of their site beckons me to “…find out about our (Supercuts) favorite new artists.”
In summary…kudos to Supercuts on their smart content marketing campaign. I like Supercuts more already because of it.