Twitter is making every attempt to compete with Google and Facebook in the high-potential mobile market. This brief ad from Twitterads on YouTube describes how they can help promote your mobile app. Good stuff.
Also the article “Twitter’s Strategy to Dominate Mobile Advertising” by Marie Alonso at smallbiztrends.com is a great because it discusses the mobile market and Twitter’s evolving strategy to be a major player.
This video by AdRoll explains how retargeting works effectively.
This an insightful discussion with the 22 year old Co-founder and CEO of Kiip. He discusses how we all experience “moments of achievement” online and all appreciate “serendipitous rewards” and the huge potential those moments provide to advertisers.
Brian Wong was named one of Forbes 30 Under 30. Read more about him here. Brian Wong: 30 Under 30 – Forbes.
Over the years, I’ve considered keeping comedy out of my website header so I would appear more serious. Then a brilliant comedy in advertising video like this one comes along and I can’t believe I even considered it. Comedy in advertising is awesome. Smiling and selling go together like peaches and cream and are a smart solution for marketers in many cases. In our socially connected world where mobile video messages are becoming more and more valuable, comedy advertising videos work because they draw us in and everyone likes a good laugh right? I searched YouTube for a video on the Omnicom/Twitter deal yesterday – but this funny video pulled me in and I ended up checking out the product they asked me to. It’s smart integration.
In the video by Tripp and Tyler on Youtube, they made me laugh and then suggested I check out lifesize.com which provides HD video conferencing solutions and looks like a good product, although I don’t know much about them…yet.
Great comedy with smart integration. Love it.
This is an interesting video from Nathaniel Whittemore at Partnered on the subject of Mobile Advertising. There are so many mobile ad networks and mobile ad formats ahead it’s very daunting and literally hard to believe.
Instant access to consumers while they are using their favorite device, their mobile phone, is becoming more important to marketers everyday.
This is an interesting video about the human brain. While I haven’t verified all of the information, it’s awfully compelling. It’s amazing how we perceive and recall what we sense. Or maybe that’s just my perception?
It’s so awesome we can’t believe it.
Check them out on YouTube here. HeinekenUSA
It’s no secret that mobile radio listening is growing in Houston and worldwide, but the rapid adoption is surprising even to those who’ve been in Radio for years. The video above shows the number of mobile listeners and the number of desktop listeners for Clear Channel Media + Entertainment’s 6 Houston radio stations when listened to via iHeartRadio.com or the iHeartRadio app.
There are nearly 3 times as many people tuning in from a mobile device than are from desktop computers. It’s crazy because a couple years ago, mobile listening wasn’t eve an option…now it’s dwarfing desktop listening.
In comparison to terrestrial radio stations…a weekly cume of 186,000 (CCM+E Houston’s number of weekly mobile listeners) would rank around 24th or 25th on a Houston-Galveston 6+ ranker.
And that number grows everyday….